

How To Tell If a Diamond Is Fake
With a decent number of diamond simulants available on the market, you could unknowingly land yourself a sparkly simulant instead of the real thing. A diamond simulant mimics the appearance of a real diamond but does not have the same chemical composition as diamonds. Today we’ll help you answer the all-important question, “How can you tell if a diamond is fake?” The following methods are all ones you can employ right from the comfort of your own home. Before you try any of t


What is Diamond Fluorescence and How Does It Affect a Diamond?
One aspect of diamonds you may have come across in the course of your research is diamond fluorescence. Our experts break down the pros and


How Important is it to Have Excellent Clarity in a Diamond?
If you’re a diamond enthusiast, you already know that the often touted Four Cs of diamonds are cut, carat, color and clarity. But just how high in the priority order should clarity rank? The other three Cs seem to get the bulk of the attention and accolades. Today’s blog explores the important (especially for your wallet!) question of “How important is it to have excellent clarity in a diamond?” Truth be told, of the four Cs, clarity is actually the least important. That’s be


What’s the Difference Between Brilliance, Fire, Scintillation and Sparkle in Diamonds?
The most beloved – and well-known – aspect of a diamond is inevitably its brilliance. Then there’s also sparkle and fire. These factors all work together to give a diamond their famous appearance. These terms should not be mistaken for one another, though, and cannot be used interchangeably to describe a diamond’s visual properties. We explain the difference between brilliance, fire, scintillation and sparkle in diamonds so that you’ll be able to use each term with 100 percen


How to Read a GIA Certificate
The Gemological Institute of America, aka GIA, is the standard for diamond certificates because they are an independent laboratory whose grading is objective, accurate, and strict. All the information detailed on a diamond grading report is comprehensive and unique to each diamond. That's why it is highly recommended that all diamond purchases come accompanied by a GIA certificate. You should be able to match the diamond to the certificate and feel confident in the value of y